When Portrait Capital’s CEO reached out to me, the firm was facing a branding challenge. They had already invested in a redesign—but the result felt generic. It lacked character, animation, and any real sense of identity. Most importantly, it didn’t reflect their sophisticated approach or the long-term relationships they build with founders and family businesses. With competitors raising the bar, Portrait Capital needed a digital presence that communicated strength, stability, and refined excellence. That’s where I came in.

From the outset, the goal was crystal clear: create a website that reflected Portrait Capital’s core values of excellence, trust, and long-term vision while standing out in the highly competitive investment space. They didn’t want just another polished corporate site; they needed something elevated, modern, and full of quiet confidence.